Dit Petje
About the platform
Dit Petje is a product discovery platform where visitors browse, compare and click through to providers per category. The platform serves three brands from a single codebase: ditpetje.nl (caps), dithorloge.nl (watches) and ditparfum.nl (perfume) — each with its own brand design and channel configuration.
Collaboration between brand and builder
Concept, marketing and innovation plans originate from ten Bruggencate Marketing; development, ongoing engineering and operations are delivered by ten Bruggencate Development. The split keeps market insight and technical execution evolving in step, without either discipline blocking the other.
Functionality
- Broad product catalogue with EAN-based lookups and channel-specific filtering.
- Editorial guides per brand, managed via a dedicated admin environment.
- Affiliate integration via Awin with reliable synchronisation and logging.
- Three fully separated brand design systems, served from a single Symfony application.
Technology and quality
- Symfony 7.4 on PHP 8.3, Doctrine ORM and Twig templating.
- Full test and quality suite: PHPUnit (758 tests), PHPStan (clean static analysis), CS-Fixer and per-release security checks.
- Docker-based dev and production environments with Bitbucket Pipelines for CI/CD.
Result
Three brands, one maintainable codebase, a steady release cadence and direct lines between marketing strategy and technical execution. Dit Petje also serves as a proving ground for patterns that resurface in client work — such as the multi-brand approach used at Stenenwinkeltje and in the Shopware Plugin Suite.